Premier entertainment, hospitality and leisure company, Event Hospitality & Entertainment Ltd (Event), has today announced it has reached agreement with Adelaide Airport Ltd (AAL) to develop and operate a new seven-storey, 165-room design-driven hotel within the Adelaide Airport precinct.
The hotel is being developed under Event’s multi award-winning Atura brand and will feature a restaurant and bar, a business centre, flexible function and meeting spaces plus a port-cochere for patron drop off and collect.
Launched in late 2013 with the opening of Atura Blacktown in Sydney, the brand delivers a fresh take on the hotel experience fusing edgy design, high-energy public areas and the latest technology.
Urban, industrial and design-inspired, Atura’s signature free-flowing communal spaces will be a key design feature at the Adelaide Airport Hotel; the restaurant, bar, lobby and general public spaces will integrate seamlessly with the broader airport terminal and can be accessible by all travellers, not just hotel guests. A walkway will directly link the hotel with the airport’s Level 2 domestic and international check-in area.
The force behind some of Australia’s most iconic event and hospitality brands, Event’s enviable portfolio includes luxury QT Hotels and Resorts, Rydges Hotels and Resorts, Art Series Hotels, Thredbo Resort and Event cinema group.
“We’re delighted to be working with Adelaide Airport Ltd to deliver our dynamic, Atura brand to South Australia,” said David Seargeant, Group Managing Director of Event Hospitality and Entertainment Limited.
“Packed with personality and with a focus on great design and quality food and drink offerings, Atura Hotels offer design-savvy travellers a fresh travel experience; one we believe will hold great appeal for all airport precinct visitors and not just hotel guests.” Mr Seargeant said. “The unique design for our Adelaide Airport property will seamlessly connect the terminal and hotel with the plaza space.”
Adelaide Airport Managing Director, Mark Young, said “Today’s announcement really kicks off our long term vision to create an easy, seamless connection between our aeronautical activities and our planned Airport Business District.”
“Atura Hotels offers contemporary and functional hospitality spaces with an exceptional food and beverage offering that we believe will offer a real point of difference to the airport precinct. We’re delighted to be selected as the first airport in Australia to welcome the brand.
“Adelaide Airport has grown substantially in recent years, and many of our passengers have indicated they would welcome the convenience of a close hotel to enable catching early morning flights after meetings or conferences.
“More than 8,700 people are directly employed on the airport and many business people fly to Adelaide to conduct business solely at the airport.
“We expect demand to grow as passenger numbers continue to increase and we develop our Airport Business District infrastructure.”
South Australian Tourism Minister, Leon Bignell, said: “I’m thrilled to welcome the award-winning Atura brand to Adelaide and to see this significant investment into our tourism infrastructure. I congratulate Adelaide Airport on its investment. The hotel development will make one of the world’s best airports even better.
“Visitors are flocking to Adelaide in record numbers to experience our vibrant city, much-loved food and wine regions, accessible natural experiences and our exciting line up of world-class events. Now, they will have a fantastic new accommodation option at the heart of our world-class airport.
“International airline seats have grown by 66 per cent in the past five years and will only grow further when we welcome new direct flights from mainland China to Adelaide in mid-December through China Southern Airlines.
This follows the introduction of Qatar Airlines to Adelaide in May – opening up connections to more than 140 destinations around the globe.
“The South Australian visitor economy is currently at a record $5.95 billion and we are working hard to achieve our goal of an $8 billion tourism industry by 2020.”
Construction is expected to start in April 2017 with an anticipated opening in the December 2018 quarter.
About Atura Hotels:
Urban, industrial and art-inspired, Atura Hotels are where modern business and leisure travellers escape the predictable to embrace a new style of travel. This fresh take on the travel experience fuses dynamic communal spaces, hip styling and the latest technology ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits.
Conceptualised by renowned hotelier and Event Hospitality and Entertainment Managing Director David Seargeant, the Atura Hotels concept was curated by the same collaborators behind the company’s multi-award winning designer QT Hotels and Resorts brand.
Atura Hotels are part of a growing trend towards design-driven hotels which offer guests more than the traditional could-be-anywhere accommodation experience; Atura does this with even more value.
Less than a year after launching, the first Atura property won several prestigious industry awards and this success has continued unabated; the brand has been named Best Mid-Range Hotel of the Year at the Tourism Accommodation Australia (NSW) Awards for Excellence for three years running.
The multi-award winning hotel brand boasts three properties in its current portfolio including Atura Blacktown, Atura Albury which officially opened in January 2015 and Atura Dandenong which opened in April 2015.
About Event Hospitality and Entertainment Limited:
Event Hospitality and Entertainment Limited (formerly AHL) is Australia’s premier entertainment, hospitality and leisure company. Event Hospitality and Entertainment has proud and historic origins dating back to 1910 and currently operates within the following business segments:
Cinema exhibition in Australia, New Zealand and Germany through its Event, Greater Union, Birch Carroll & Coyle, GU Filmhouse, Moonlight, Rialto and Cinestar brands;
Hotels through the Atura, QT, Rydges and Art Series brands;
The State Theatre in Sydney;
Thredbo Alpine Ski Resort;
Entertainment Technology; and
Property and Other Investments
Event Hospitality and Entertainment was listed on the Australian Securities Exchange (ASX) in 1962 and trades under the ASX code of EVT. It currently has a market capitalisation of approximately $2.3 billion.
About Adelaide Airport Limited:
Adelaide Airport serves close to 8 million domestic and international passengers annually with efficient, world-class services connecting with Asia Pacific and the Middle East. It is the prime gateway to South Australia and just 6km from the city CBD.
The airport’s state-of-the-art terminal provides a complete customer experience with its highly flexible check-in and gate facilities, vibrant retail and dining precinct, and free wi-fi access.
Adelaide Airport has recently announced a 30-year Vision that will include an Airport Business District – a globally connected, next generation hub, with designated industry clusters – a new hotel and expansion of the main terminal.